Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

Author Falchetti, Claudia Google Scholar
Ponchio, Mateus Canniatti Google Scholar
Poli Botelho, Nara Lucia Autor UNIFESP Google Scholar
Abstract The purpose of this article is to examine the vulnerability perceived by blind consumers in the marketplace. By analysing the narratives of 16 people that have acquired blindness, we develop an understanding of the internal and external factors that affect their degree of vulnerability and identify their coping strategies. Data analysis consisted of content interpretation and a search for the meaning of the particular experiences, events and states reported by the respondents. Results show how emotional well-being, consumption-facilitating social support, acceptance, autonomy and perceptions about marketplace difficulties all relate to coping mechanisms.
Keywords Consumer vulnerability
consumer adaptation
coping strategies
consumption constraints
visual impairment
blind consumers
xmlui.dri2xhtml.METS-1.0.item-coverage Abingdon
Language English
Date 2016
Published in Journal Of Marketing Management. Abingdon, v. 32, n. 43558, p. 313-334, 2016.
ISSN 0267-257X (Sherpa/Romeo, impact factor)
Publisher Routledge Journals, Taylor & Francis Ltd
Extent 313-334
Origin http://dx.doi.org/10.1080/0267257X.2015.1119710
Access rights Closed access
Type Article
Web of Science ID WOS:000369292100006
URI https://repositorio.unifesp.br/handle/11600/57976

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